DTC Growth Audit / One-time project

DTC Growth Audit

A fresh set of eyes on your entire DTC business.

Sometimes you don't need another agency, a new hire, or someone managing another channel. You need an experienced operator to look at the whole business and tell you where the opportunities are.

That's what this is.

I'll review how you're acquiring customers, converting them, keeping them, and measuring performance. Then we'll walk through what I'd prioritize if I were running growth for your brand.

15 years in DTC. Built a brand from $0 to 8 figures. Agency side, brand side, now on my own.

What I'll look at

The review runs across the whole growth engine, not one channel. These are the areas I go through.

Customer Acquisition

  • •Paid media strategy and performance
  • •Channel mix and acquisition efficiency
  • •Creative strategy and messaging
  • •Customer acquisition economics

Site Experience & Conversion

  • •Website structure and merchandising
  • •Landing pages and conversion opportunities
  • •Customer journey and friction points
  • •Offer strategy and average order value

Retention & Lifecycle

  • •Email and SMS strategy
  • •Customer retention and repeat purchase
  • •Lifecycle flows and segmentation
  • •Customer lifetime value opportunities

Growth Strategy & Economics

  • •Revenue trends and unit economics
  • •Measurement and attribution
  • •Agency and partner effectiveness
  • •Growth priorities and resource allocation

What you'll walk away with

  • •A clear understanding of your biggest growth opportunities
  • •A prioritized list of recommendations
  • •A practical roadmap for what to do next
  • •A one-on-one working session with me to review everything

No deck for the sake of a deck. You get the findings, what I'd do about them, and the order I'd do them in.

Who it's for

Founder-led DTC and ecommerce brands that want an experienced perspective on their growth strategy without committing to an ongoing fractional CMO or advisory relationship.

Engagement

One-time project. No ongoing commitment.

The audit is a standalone project, not a retainer. There is nothing to cancel afterwards. If it makes sense to keep working together, that's a separate conversation. Pricing depends on the scope of your business, so I quote it after we talk.

Where to go from here

If you want the fuller picture of how I work, start with the other pages on the site.

Ready for a fresh set of eyes?

Tell me a little about your brand and I'll come back with what the audit would cover and what it would take.

zp/dtc · Philadelphia, PA

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