Scaling DTC Brands with Data-Driven Growth Strategies

Hi, I’m Zach–your next Fractional CMO

With expertise across the funnel and 15 years of experience on both the brand and agency sides, I bring a unique perspective to scaling direct-to-consumer businesses.

Whether you're an emerging brand crafting your early growth strategy or an established brand stuck in a growth rut, I partner with companies at every stage of their lifecycle. Together, we identify the key levers to drive profitable, sustainable growth—tailored to your brand's unique challenges and opportunities.

My approach blends analytics with a deep understanding of consumer behavior to pinpoint the growth strategies that will make the biggest impact on your business.

Areas of Expertise:

  • Multi-channel Customer Acquisition

  • Lifecycle Marketing

  • Customer Journey Mapping

  • Merchandising Strategy

  • GTM Strategy

  • Content Strategy

  • Conversion Rate Optimization

  • Creative & Design Ideation

  • Team Building

  • Agency Relationship Management

  • Dashboard Development

  • Budgeting & Forecasting

  • Data Analysis & Reporting

I work closely with you and your team to create a customized growth roadmap aligned with your short- and long-term goals and KPIs.